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Advertisement 1
The advertisement
All the above collages are created with Autocollage
Greek Language
Activities
or any other language.
Sort Description
Based on a unit exercise, pupils create advertisements for their original brand name product or service. The development of the project demands to create a brand name product, a poster, a radio advertisment and a TV's advertisment.
This activity is a group/collaborative activity on creative writing.
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This activity aims at developing linguistic/verbal and spatial intelligences but developed and many of the other types of intelligence, such as:
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Interpersonal intelligence: good with communication
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Intrapersonal intelligence: good with analyzing things
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Musical intelligence: good with rhythm
Advertisements
Activity 6
Tools and programs:
MS Songsmith, Movie Maker, Audacity, a PC and a projector (or a smartboard if there is any) .
Duration: 9-12 hours
About 1 hour for the concept development. 1 hour for advertisement's slogan, story and poster. 1 hour for radio advertisements recordings, 1 hour for development and writing of accompanying songs.1-2 hours for developing and writing the TV advertisements and the relative storyboard. 2-3 hours for advertisements shooting and 2-3 hours for the final editing of the movies, 1 hour to watch the movies and the necessary feedback.
Targets
For Students to:
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improve in written expression and creative writing using their imagination.
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Become advertisers creating from the scratch their own product and the whole concept to advertise it.
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Become actors , directors, script writers, songwriters, so as to complete their project
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learn and use new tools so as to be creative and have fun in the classroom.
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work collaborativelly so as to complite their project.
For teacher to:
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Help students develop their personal oral and written expression.
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Help students explore their artistic skills.
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Stimulate pupils to create their own songs and movies.
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Create conditions of voluntary commitment for students in the class activities.
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Teach students the use of new tools.
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Give students the opportunity to develop initiatives.
Development pathway
Step 1: Students are asked to create their own brand name product/service.
Step 2: Students are asked to create the slogan for their product/service and based on that to create the poster.
Step 3: Posters are scanned and uploaded on class site.
Step 4: Students are asked to create the story for the radio advertisement.
Step 5: Presentation of the Audacity program, its features and recording of the advertisements.
Step 6: Students are asked to create a song to support their radio advertisment.
Step 7: Presentation of Songsmith ,demonstration of its features and recording of the songs.
Step 8: All radio advertisements are to uploaded on our site.
Step 9: Combination of advertisements with the relative songs, with the help of Audacity
Step 10: Students are asked to create the story and the storyboard for TV advertisements.
Step 11: Shooting of TV advertisements.
Step 12: Editing of the advertisements with the help of MovieMaker.
Step 13: Uploading of the TV advertisements on our site.
Step 14: Watcing all of the project's products ( Poster, Radio and TV advertisements) and have a brainstorming about the incorporation of the used programs in other subjects activities and a feedback about the results.
Note: During the shootings take lots of photos for the making of ...
Evaluation
Students
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Self evaluation : Personal effort, artistic results and self evaluation on their performance , contibution to the whole activity.
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Team evaluation : Level of collaboration, initiatives taking, assignment of roles in group.
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Peer evaluation: Evaluation of their classmates projects.
Teacher
A rubric to measure:
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Students involvement.
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Compliteness of the project.
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Originality of the brand name.
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The level of programs use understanding.
Service: Private Investigations.
Brand Name: NA.PA.GI.THA (the first letters of team members names)
Slogan: ... and the unsuspected are suspected
Poster
The advertisement
The song
The combination
and the final product
Radio
Advertisement 2
Product: Isotonic drink.
Brand Name: Supper Active
Slogan: ... and it gives you hyper powers.
Poster
Radio
The advertisement
The song
The combination
and the final product
TV
Advertisement 3
Advertisement 1
Product: A Glue.
Brand Name: Nikola's Glue
Slogan: ... Nikolas, bring the Glue.
Poster
Radio
The advertisement
The combination
and the final product
The Song
TV
Advertisement 4
Service: Private Investigations
Brand Name: Action Team
Slogan: ... Here comes the Action.
Poster
Radio
The advertisement
The combination
and the final product
The Song
TV
Advertisement 5
Product: A Sampoo
Brand Name: The cleanest head
Slogan: ... It cleans , smells nice and in very low price.
Poster
The combination
and the final product
The Song
The Advertisement
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Radio
Creative Chaos
Photos during the shots
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